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  • Writer's pictureDr. Loïse

Here’s A Trend We’re Happy to Lead



I haven’t been on this earth for as long as many of you, but I’ve studied the fitness industry over the past 4-6 to learn about its countless trends.


Anyone remember the classic neon-colored headbands and tights of the 1980s?


Fortunately, they weren’t all ridiculous. Sometimes trends indicate important movements that get more people excited about improving their lives through regular exercise, which we always support.


And now we’re cresting a trend that couldn’t be more exciting or relevant.


It’s the growing impact of fitness for mature adults, recognizing the growing market and needs of people in midlife and beyond.


In fact, this year it’s No. 3 on an annual ranking of the world’s most important fitness trends published by the American College of Sports Medicine (ACSM) and more importantly for Canadians, No. 1 in the canfitpro Health and Fitness Trends of 2024.


“Many Baby Boomers are entering retirement and adopting a lifestyle that focuses on fitness,” the ACSM says.


It’s bigger than just Baby Boomers, too, encompassing people now in their 40s and 50s, as well. But there’s no denying this: The number of Americans 65 is the largest generational cohort in – and it’s predicted to keep growing in the next 2 decades.


People are living longer, and they know they need strength, agility and endurance to enjoy their favorite activities, remain independent, and stay healthy.


Just like you! If you’re reading this, it’s because you, too, know that staying active is the key to staying healthy both physically and mentally.


And, as the ACSM survey has showed in recent years, it’s crucial to providing essential social interaction, as well.


People stick with exercise when it’s fun and when it provides a connection they lack.


We’ve known all of this for a long time, of course. And we want you to see the value in this kind of research. It shows you’re not alone in seeking to live your best life through fitness.


So, we’re also excited about No. 2 on the list of fitness trends for 2024: functional training, which focuses on improving balance, coordination, strength for ordinary activities, and endurance for the everyday life outside the gym.


Functional fitness is ideal for a range of fitness goals, whether you want to:


  • Achieve athletic excellence or just maintain a healthy weight…

  • Travel the world with confidence or just play with your grandkids…

  • Or simply feel better, move better, and look better while making your doctor and spouse happy.


If those are “trendy” concerns, then I am happy to be considered “cool.”


I’d even wear neon legwarmers for you!


The Rest of the Top 10 Fitness Trends


  1. Mental health and stress management programs

  2. Active recovery and regeneration

  3. Group fitness

  4. Personal training

  5. Mind body programs

  6. Upskilling

  7. Online personal training and fitness classes

  8. Meal planning/preparation, fasting, nutrition programs


Send me an email today and let’s get started on building your best life.


And remember, be kind to yourself and others, especially during the holidays! See you next time,


Dr. Loïse

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